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学术讲座
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2026/05/22
Early Evidence on the Adoption and Effects of AI Assistants on E-C...
Marketing Seminar（2026-06）Speaker: Zemin (Zachary) Zhong, University of Toronto
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2026/05/14
That’s Undeserved! How Anthropomorphism Influences Consumer Prefe...
Marketing Seminar（2026-05）Speaker: Jaideep Sengupta, The Hong Kong University of Science and Te...
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2026/04/16
Crowdfunding, Development, and Mission Drift in Microfinance
Marketing Seminar（2026-04）Speaker: Jonathan Z. Zhang, Colorado State University
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2026/04/03
Effect driven consumer research
Marketing Seminar（2026-03）Speaker: Hao Shen, The Chinese University of Hong Kong
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2026/03/19
The Impact of Legal Protection of Trade Secrets on Advertising Spe...
Marketing Seminar（2026-02）Speaker: Kapil R. Tuli, Singapore Management University
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2026/01/22
Cool: What It Is, Why We Want It, and How It’s Changing Society
Marketing Seminar（2026-01）Speaker: Caleb Warren, the University of Arizona
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2025/12/26
Effects of Revolving Door Directors on Customer Relationship Perfo...
Marketing Seminar（2025-31）Speaker:?Hui Feng, Iowa State University
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2025/06/20
The Sound of Silence: How Brand Activism Inconsistency Affects Bra...
Marketing Seminar（2025-16）Speaker: Annie Peng Cui, West Virginia University
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2025/06/20
From Stability to Fluidity: Relational Mobility and Self-Improveme...
Marketing Seminar（2025-15）Speaker: Yajin Wang, China Europe International Business School
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2025/06/06
Nudging for Artificial Intelligence Care Management Services: Evid...
Marketing Seminar（2025-14）Speaker: Siliang (Jack) Tong, Nanyang Technological University
