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学术讲座
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2015/06/10
Is “Free” A Special Price in Coordinating Peak-Time Consumption?
Marketing Seminar（2015-04） Title:Is “Free” A Special Price in Coordinating Peak-Time Consumpt...
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2015/05/14
The Favor Request Effect: Sealing the Deal by Requesting a Favor fr...
Marketing Seminar（2015-03） Title:The Favor Request Effect: Sealing the Deal by Requesting a Fav...
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2015/04/15
Connected Consumption
Marketing Seminar（2015-02） Title:Connected Consumption Speaker:Yanping Tu Affiliation:The Unive...
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2015/03/11
Customer portfolio management in the age of big data
Marketing Seminar（2015-01） Title:Customer portfolio management in the age of big data Speaker:Z...
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2014/12/10
Evaluating Brands
Marketing Seminar（2014-13） Title:Evaluating Brands Speaker:Professor Bobby Calder Affiliation:M...
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2014/12/03
Loneliness makes me attractive? Effects of Social Exclusion on Beau...
Marketing Seminar（2014-12） Title: Loneliness makes me attractive? Effects of Social Exclusion o...
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2014/12/03
Costly Signaling: Conspicuous Consumption as a Means of Restoring I...
Marketing Seminar（2014-11） Title: Costly Signaling: Conspicuous Consumption as a Means of Resto...
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2014/11/26
Upselling versus Upsetting Customers? A Model of Intrinsic and Extr...
Marketing Seminar（2014-10） Title:Upselling versus Upsetting Customers? A Model of Intrinsic and...
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2014/11/26
CUSTOMER MIGRATION FROM ONLINE RETAIL PLATFORMS
Marketing Seminar（2014-09） Title:CUSTOMER MIGRATION FROM ONLINE RETAIL PLATFORMS Speaker: Fan Z...
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2014/11/05
Motivational antecedents and behavioral consequences of cuteness in...
Marketing Seminar（2014-08） Title:Motivational antecedents and behavioral consequences of cutene...
